Why You Need A Website For Your Business

Why You Need A Website For Your Business

With the advances in new media, almost everything is on the internet. It is the source of information, business, entertainment, and so much more. If you’re starting a business, it might be a good idea to jump on the bandwagon and build a website for your business. Don’t have the skills to make a decent website? No need to sweat, there are plenty of services that offer website design in Glasgow which will help you create the site that you want.

Legitimacy assurance

The first thing people will do when they hear about a product or service is to search the brand name on the internet. If nothing comes up, they’d think that the brand is not popular enough or that it is a scam. That is why having a website ensures your potential customers that your business is legitimate. They usually look for your business’s catalog, reviews and contact information on your website. Therefore, not only does it legitimize your business, but it is also part of the brand’s reputation.

Direct interaction

A website can receive messages from those who visit your website. You can also add a chatting plug-in for the website so that you can chat with your site’s visitors right away. They can ask you questions about your products. You should also leave a comment or review box for each product or service so that you’ll get direct feedback from your customers. You can also ask them to leave a star rating and testimonials. In the ‘Contact Us’ part, you should leave your e-mail for them to reach out to you regarding any concerns involving your business.

Effective operation

An effective business website should enable your customers to make purchases and transactions. Online shopping is another booming trend recently, and it will benefit your business a lot. If you offer products, you can easily provide a bank account for your customers to transfer their payment before purchasing a product. You can also add a ‘cart’ and ‘wish list’ page for your customers. If you offer services, customers can book appointments online so that they are relieved from the hassle of going straight to you or calling for booking. These are just a few of the many ways a website can ease your business operations.

Easy tracking

Any activity on the website, whether it be purchases, transactions, or bookings, are recorded into the back-end data. This makes it easier for you to track your orders, your income, everything. Just make sure that you do a frequent back-up for your data to make it easier when you do quarterly or annual audits.

The Role of Government in Promoting E-commerce

The Role of Government in Promoting E-commerce

E-commerce is playing a key role in the growth and development of nations. Recent studies show that e-commerce is claiming more than 20% of trade down worldwide. Individuals, groups and companies have made a niche in this new way of trading. For those who are not yet taking advantage of this trade that knows no boundaries, you are missing a lot.

However, there is a challenge when it comes to policies as much as governments across the globe are doing their best to support e-commerce. Do we need a reminder on the role of government in promoting e-commerce? Yes, and we have covered some below.

Protection of intellectual property

E-commerceWith e-commerce comes a great opportunity for individuals to innovate and invest in the hope of reaping big from their efforts. However, this is not usually the case on the ground. This has seen many individual sit on their innovation talent until there are policies in place to protect them. The government has a crucial role to see that intellectual property is protected. Innovators need the assurance that their efforts will not go to waste.

Legal recognition of e-commerce activities

It is unfortunate to say that e-trade is still treated as illegal in some countries. The reasons given for such cases are baseless and nonsensical. It is time governments moved forward with the digital age. Apparently, the time has changed and with it, some new things have been created. E-commerce is one such thing and needs to be recognized as legal across the board.

Protecting consumers from fraud

If there is one vice that has stagnated e-commerce, fraud leads from the front. Millions of people have lost their money for no good reason. They believed in whatever was being sold to them only for it to out to be a swindle.

With consumer protection from such frauds, this niche can grow tenfold and become one of the leading sources of revenue to the government. However, there need to be strict policies protecting individuals from fraudulent deals.

Guaranteeing right to privacy

Unless it is necessary that individual privacy is breached, the government should reinforce the right to freedom of privacy in the e-commerce front. No one should be snooping behind the backs of individuals and see what they are doing in e-trade platforms.

Many times, governments have been found to stalk individuals online and take account of their activities. This needs to end if the world is to make any significant gain from e-trade.

There is no denying the impact of e-commerce in the world. It has been a source of livelihood for many families. It is time governments did their part to ensure e-trade is in its rightful place.…